NICK TORRES NY
Rooted in the concrete courts of Queens,NY Nick Torres has spent over a decade at the forefront of sports marketing, where culture, community, and storytelling collide. With a sharp creative eye and deep strategic sense, he’s led campaigns that move with authenticity from grassroots activations to global brand partnerships. Torres’ work bridges the worlds of sport and style, grounded in real connection and driven by a passion to elevate the voices and moments that matter.
Contact
Instagram ALD FW24 SONNY NY OCT 30, 2024
FUNCTIONS:
PROJECT LEAD
NARRATIVE LEAD
MARKETING ROLLOUT
ART DIRECTION
The FW24 SONNY NY campaign was managed from concept through execution with a strong focus on cultural authenticity and storytelling. It began with a strategic trip to Paris to scout talent and gather creative inspiration, laying the groundwork for a campaign that reflected the brand’s evolving voice in sport and style. Upon returning to New York, the focus shifted to full pre-production — managing casting, schedules, and logistics while aligning creative direction across internal and external teams to ensure consistency throughout all touchpoints.
The marketing rollout was centered around an in-studio lookbook shoot, produced and executed from end to end. This included talent coordination, fittings, and managing shoot-day operations to ensure a seamless experience. Post-production timelines were carefully overseen, with close collaboration across creative, digital, and marketing teams to prepare assets for launch. The final campaign captured the energy of SONNY while deepening its connection to performance, youth culture, and community.