NICK TORRES NY
Rooted in the concrete courts of Queens,NY Nick Torres has spent over a decade at the forefront of sports marketing, where culture, community, and storytelling collide. With a sharp creative eye and deep strategic sense, he’s led campaigns that move with authenticity from grassroots activations to global brand partnerships. Torres’ work bridges the worlds of sport and style, grounded in real connection and driven by a passion to elevate the voices and moments that matter.
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Instagram ALD x New Balance 997 OG Mismatch DEC 02, 2024
FUNCTIONS:
PROJECT MANAGER
MARKETING ROLLOUT
PARTNERSHIP STAKEHOLDER
Led the partnership and rollout for the ALD / New Balance 997 Made in USA campaign featuring Ray Winstone, overseeing the project from initial concept through launch. Managed all communication and coordination between ALD and New Balance, aligning on creative direction, timelines, and asset needs. Played a key role in casting and securing Ray Winstone, whose presence brought a distinct sense of heritage and authenticity to the campaign. Supported production on set and collaborated closely with the internal creative and marketing teams to ensure the storytelling, visuals, and rollout strategy were cohesive across all touchpoints — from digital to in-store. This campaign not only celebrated the legacy of the 997 but also elevated the narrative through strong talent alignment and strategic execution.