NICK TORRES NY
Rooted in the concrete courts of Queens,NY Nick Torres has spent over a decade at the forefront of sports marketing, where culture, community, and storytelling collide. With a sharp creative eye and deep strategic sense, he’s led campaigns that move with authenticity from grassroots activations to global brand partnerships. Torres’ work bridges the worlds of sport and style, grounded in real connection and driven by a passion to elevate the voices and moments that matter.
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Instagram ALD x New Balance 993DEC 20, 2024
FUNCTIONS:
PROJECT MANAGER
MARKETING ROLLOUT
PARTNERSHIP STAKEHOLDER
Guiding the vision behind the ALD / New Balance 993 campaign, inspiration was drawn from a passion for sleek vintage sports cars, reimagining athletic footwear through the lens of automotive craftsmanship. The design features a perforated leather collar lining, custom heel window branding, and an exclusive brass keychain accessory—functional and symbolic nods to automotive culture. The direction ensured that each detail aligned with both the legacy of New Balance and the precision of automotive design.