NICK TORRES NY
Rooted in the concrete courts of Queens,NY Nick Torres has spent over a decade at the forefront of sports marketing, where culture, community, and storytelling collide. With a sharp creative eye and deep strategic sense, he’s led campaigns that move with authenticity from grassroots activations to global brand partnerships. Torres’ work bridges the worlds of sport and style, grounded in real connection and driven by a passion to elevate the voices and moments that matter.
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Instagram ALD SS23 SONNY NEW YORKSEP 29, 2022
FUNCTIONS:
PROJECT LEAD
NARRATIVE LEAD
CASTING
ART DIRECTION
Leading the SS23 Sonny New York Collection, oversight was provided across every aspect, from project management to talent casting, ensuring a seamless execution of the collection’s vision. From concept to final production, the project was carefully coordinated, aligning creative direction, timelines, and logistics. A pivotal part of the process involved curating the perfect talent to embody the collection's ethos, ensuring that each model and personality reflected the spirit of Sonny New York. The collection was a testament to both meticulous planning and creative collaboration, blending fashion-forward design with strategic talent alignment to create a truly cohesive and impactful release.