NICK TORRES 
NY/FL

As a seasoned sports marketing leader with over a decade of experience, Nick Torres has cultivated a deep understanding of the ever-evolving landscape where athleticism meets brand engagement. His journey spans from supporting collaborations that redefine industry standards to forging impactful marketing campaigns that resonate with diverse audiences. With a relentless passion for innovation, Torres has honed his expertise in content creation, leveraging emerging platforms and storytelling techniques to captivate and inspire sports fans worldwide. Guided by a commitment to excellence, he navigates the dynamic intersection of sports and marketing with strategic foresight, creativity, and an unwavering dedication to driving meaningful connections between brands and their audiences.

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03 ALD / New Balance FW23 SONNY
October 25, 2023



FUNCTIONS:

PROJECT LEAD
NARRATIVE LEAD
ART DIRECTION
CASTING
Conceptualized the inaugural animation narrative for a collaborative campaign between ALD and NB, emphasizing the organic bond shared by both brands in their passion and commitment to the New York City basketball community.

Lead production and conceptual direction, working closely with animators and a narrator to seamlessly weave together the narrative connecting basketball with the quintessential experience of growing up as a hoop enthusiast in NYC. This was followed by the release of an exclusive apparel capsule alongside the debut of the New Balance 650R sneaker.