NICK TORRES NY
Rooted in the concrete courts of Queens,NY Nick Torres has spent over a decade at the forefront of sports marketing, where culture, community, and storytelling collide. With a sharp creative eye and deep strategic sense, he’s led campaigns that move with authenticity from grassroots activations to global brand partnerships. Torres’ work bridges the worlds of sport and style, grounded in real connection and driven by a passion to elevate the voices and moments that matter.
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Instagram ALD / New Balance FW23 SONNYOCT 25, 2023
FUNCTIONS:
PROJECT LEAD
NARRATIVE LEAD
ART DIRECTION
CASTINGConceptualized the inaugural animation narrative for a collaborative campaign between ALD and NB, emphasizing the organic bond shared by both brands in their passion and commitment to the New York City basketball community.
Lead production and conceptual direction, working closely with animators and a narrator to seamlessly weave together the narrative connecting basketball with the quintessential experience of growing up as a hoop enthusiast in NYC. This was followed by the release of an exclusive apparel capsule alongside the debut of the New Balance 650R sneaker.