NICK TORRES 
NY/FL

As a seasoned sports marketing leader with over a decade of experience, Nick Torres has cultivated a deep understanding of the ever-evolving landscape where athleticism meets brand engagement. His journey spans from supporting collaborations that redefine industry standards to forging impactful marketing campaigns that resonate with diverse audiences. With a relentless passion for innovation, Torres has honed his expertise in content creation, leveraging emerging platforms and storytelling techniques to captivate and inspire sports fans worldwide. Guided by a commitment to excellence, he navigates the dynamic intersection of sports and marketing with strategic foresight, creativity, and an unwavering dedication to driving meaningful connections between brands and their audiences.

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04 ALD / New Balance Mulberry Classic 2023
June 16, 2023



FUNCTIONS:

PROJECT LEAD
NARRATIVE LEAD
PRODUCTION
Lead point on bringing ALD x NB’s annual 3x3 tournament to new heights, exceeding the previous years standards while echoing the brands unwavering commitment to nurturing basketball growth across all age groups. 

Introducing an exclusive apparel line and debuting New Balance's Two Wxy V3, the tournament ignited excitement complemented by a dynamic video and photo campaign. With an impressive attendance exceeding 1,000 participants, this event marked the largest ALD activation to date.