NICK TORRES NY
Rooted in the concrete courts of Queens,NY Nick Torres has spent over a decade at the forefront of sports marketing, where culture, community, and storytelling collide. With a sharp creative eye and deep strategic sense, he’s led campaigns that move with authenticity from grassroots activations to global brand partnerships. Torres’ work bridges the worlds of sport and style, grounded in real connection and driven by a passion to elevate the voices and moments that matter.
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Instagram ALD / New Balance Mulberry Classic 2023JUN 16, 2023
FUNCTIONS:
PROJECT LEAD
NARRATIVE LEAD
PRODUCTION
Lead point on bringing ALD x NB’s annual 3x3 tournament to new heights, exceeding the previous years standards while echoing the brands unwavering commitment to nurturing basketball growth across all age groups.
Introducing an exclusive apparel line and debuting New Balance's Two Wxy V3, the tournament ignited excitement complemented by a dynamic video and photo campaign. With an impressive attendance exceeding 1,000 participants, this event marked the largest ALD activation to date.