NICK TORRES NY
Rooted in the concrete courts of Queens,NY Nick Torres has spent over a decade at the forefront of sports marketing, where culture, community, and storytelling collide. With a sharp creative eye and deep strategic sense, he’s led campaigns that move with authenticity from grassroots activations to global brand partnerships. Torres’ work bridges the worlds of sport and style, grounded in real connection and driven by a passion to elevate the voices and moments that matter.
Contact
Instagram ALD / New Balance FW22 SONNYSEP 29, 2022
FUNCTIONS:
PROJECT LEAD
NARRATIVE LEAD
CASTING
ART DIRECTION
Crafted and championed the concept depicting the remarkable journey of New Orleans Pelicans Guard, Jose Alvarado, to the NBA. This concept intricately weaved Jose's family and personal narrative, propelling ALD into uncharted territory of connecting with professional athletes on their path to success.
From inception to realization, the aim was to forge a connection between our audience and Jose's unwavering passion and commitment to basketball, mirroring the essence of ALD's brand identity. Spearheading the rollout with an exclusive apparel collection and the debut release of the New Balance 650R.