NICK TORRES 
NY/FL

As a seasoned sports marketing leader with over a decade of experience, Nick Torres has cultivated a deep understanding of the ever-evolving landscape where athleticism meets brand engagement. His journey spans from supporting collaborations that redefine industry standards to forging impactful marketing campaigns that resonate with diverse audiences. With a relentless passion for innovation, Torres has honed his expertise in content creation, leveraging emerging platforms and storytelling techniques to captivate and inspire sports fans worldwide. Guided by a commitment to excellence, he navigates the dynamic intersection of sports and marketing with strategic foresight, creativity, and an unwavering dedication to driving meaningful connections between brands and their audiences.

Contact
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05 ALD / New Balance FW22 SONNY
September 29, 2022




FUNCTIONS:

PROJECT LEAD
NARRATIVE LEAD
CASTING
ART DIRECTION
Crafted and championed the concept depicting the remarkable journey of New Orleans Pelicans Guard, Jose Alvarado, to the NBA. This concept intricately weaved Jose's family and personal narrative, propelling ALD into uncharted territory of connecting with professional athletes on their path to success.

From inception to realization, the aim was to forge a connection between our audience and Jose's unwavering passion and commitment to basketball, mirroring the essence of ALD's brand identity. Spearheading the rollout with an exclusive apparel collection and the debut release of the New Balance 650R.