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For the Aimé Leon Dore Golf Year 2 Collection, the creative vision and direction were spearheaded by a focus on blending classic golf aesthetics with modern streetwear. Drawing inspiration from the sport’s timeless elegance, the collection fused bold, contemporary design elements with traditional golf style.
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For the Aimé Leon Dore Golf Year 2 Collection, the creative vision and direction were spearheaded by a focus on blending classic golf aesthetics with modern streetwear. Drawing inspiration from the sport’s timeless elegance, the collection fused bold, contemporary design elements with traditional golf style.
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Guiding the vision behind the ALD / New Balance 993 campaign, inspiration was drawn from a passion for sleek vintage sports cars, reimagining athletic footwear through the lens of automotive craftsmanship.
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Managed the ALD / New Balance 997 Made in USA campaign featuring Ray Winstone, driving the project from concept to launch. Coordinated efforts between ALD and New Balance, aligning on creative direction, timelines, and assets.
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Pushed ALD / New Balance 997 OG Mismatch makes its return — a silhouette that first debuted in 2019 and marked the start of our partnership with New Balance. Reintroduced with a mismatched color execution, this version pays tribute to the cultural richness of New York City, drawing specifically from the city's iconic handball courts.
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The FW24 SONNY NY campaign was managed from concept through execution with a strong focus on cultural authenticity and storytelling. It began with a strategic trip to Paris to scout talent and gather creative inspiration, laying the groundwork for a campaign that reflected the brand’s evolving voice in sport and style.
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Launching Aimé Leon Dore’s foray into the realm of football alongside Arsenal's standout talent, Bukayo Saka, marks the inception of a thrilling collaboration. Crafting a bespoke boot signifies more than just a new venture; it signifies the dawn of a potential runway for future endeavors in sports by ALD x NB.
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Spearheaded the creation of ALD’s first golf capsule collection - mixing the best of vintage sportswear with modern streetwear sensibilities to create a timeless lineup of apparel that would have been equally at home at Augusta in the 1970s as it is in modern-day Manhattan.
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Conceptualized the inaugural animation narrative for a collaborative campaign between ALD and NB, emphasizing the organic bond shared by both brands in their passion and commitment to the New York City basketball community.
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Lead point on bringing ALD / NB’s annual 3x3 tournament to new heights, exceeding the previous year's standards while echoing the brand's unwavering commitment to nurturing basketball growth across all age groups in NYC.
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Leading the SS23 Sonny New York Collection, oversight was provided across every aspect, from project management to talent casting, ensuring a seamless execution of the collection’s vision.
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Crafted and championed the concept depicting the remarkable journey of New Orleans Pelicans Guard, Jose Alvarado, to the NBA. This concept intricately weaved Jose's family and personal narrative, propelling ALD into uncharted territory of connecting with professional athletes on their path to success.
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Key stakeholder in concepting and standing up the Masaryk Gym initiative - established in 2022, ALD & New Balance refurbished the Masaryk Towers’ community space into a state-of-the-art basketball facility to create opportunities for local talent and foster a sense of community through basketball in the LES community.
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Key stakeholder in concepting and standing up the Masaryk Gym initiative - established in 2022, ALD & New Balance refurbished the Masaryk Towers’ community space into a state of the art basketball facility with the goal of creating opportunities for local talent and fostering a sense of community through basketball in the LES community.
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Key stakeholder in concepting and standing up the Masaryk Gym initiative - established in 2022, ALD & New Balance refurbished the Masaryk Towers’ community space into a state of the art basketball facility with the goal of creating opportunities for local talent and fostering a sense of community through basketball in the LES community.
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Key stakeholder in concepting and standing up the Masaryk Gym initiative - established in 2022, ALD & New Balance refurbished the Masaryk Towers’ community space into a state of the art basketball facility with the goal of creating opportunities for local talent and fostering a sense of community through basketball in the LES community.
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For the SS17 Sonny NY 3x3 Tournament, produced and coordinated the entire event, managing all aspects from talent sourcing to logistical execution. This included bringing together a dynamic group of players, ensuring a competitive mix while staying true to the Sonny NY brand’s ethos.
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In 2016, produced and coordinated the Thank You Mike Basketball 3x3 Tournament, overseeing every detail from concept to execution. This involved gathering all players, ensuring a diverse and competitive lineup, and managing logistics to create a seamless event experience.
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